Southern Cross Electrical Engineering (SCEE) is a major ASX-listed mining services company who required a complete corporate rebrand across their entire business. With an original 1970s brand I was tasked as art director for Egg Design Ltd with developing a modern, succinct and dynamic brand fit for the 21st century that retained the essences of that original logo.

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Spoken in lower case the new logo with its strong and simple lightning bolt icon was applied across all three of the company's sub divisions and the brand roll-out was applied to all marketing and communications collateral, both printed and digital.