ed white (whitespace)

professional history

Art director/senior graphic designer with comprehensive digital and printed design, branding, marketing and advertising skills and experience, both above, below and TTL, delivering successful outcomes for clients in both the UK and Australia.

• Successfully designed, art-directed and delivered major re-branding and marketing programs for FTSE and ASX-listed companies.

• Proven abilities to build and manage creative teams and external suppliers, manage multi-faceted marketing programmes and deliver on time and to budget.

• Advanced Mac skills since 1990 with thorough knowledge of industry software, including Adobe CS/Cloud.

• Proven and successful track record in the design and production processes for both printed and
website communication.

• A highly adaptable ‘can-do’ team player and leader with proven business acumen.

(2014 to date: Sole-Trader business)

OWNER/DIRECTOR: Whitespace Design & Branding

Perth, Western Australia & Kent, United Kingdom

May 2009 - 2014

ART DIRECTOR: Egg Design Group

Perth, Western Australia

• Art Director for full service design agency successfully branding and servicing a wide range of ASX-listed companies, developing their market presence and raising corporate profiles both digital and printed.

• Successful design and delivery of annual reports for twelve ASX-listed clients.

• Successully re-designed the corporte identity for SCEE (Southern Cross Electrical Engineering) including the re-design and application of their corporate branding digital platforms and printed collateral.

May 2008 - May 2009

SENIOR DESIGNER: LHA Advertising

Sevenoaks, Kent United Kingdom

• Responsible for creation of successful advertising and marketing programmes and materials for major housing developments of Barratt Homes plc, Ward Homes plc, Linden Developments and David Wilson Homes. Responsible for the successful production of media collateral from concept, through production applications to delivery, on time and to budget.

May 2006 - May 2008

SENIOR DESIGNER: Progression Design

West Sussex, United Kingdom

• Successfull design and delivery of printed and online marketing materials from concept to completion for clients such as Courtneys Leisure, Café Nero, Next Generation, International AIDS Alliance, EMI plc and Harbour Health Clubs. Including POS, outdoor, press & online advertising, exhibition display and print.

Mar 2004 - Jan 2006

SENIOR DESIGNER: JMG Marketing & Design

Perth, Western Australia

• Successfully managed and art directed yearly through-the-line marketing program for
MAKIT - a state-wide Australian retail client including direction of regional TV commercials.

• Designed, produced, managed and delivered successful and inaugural brochures and promotional materials for newly-formed regional Australian tourism client.

• Commissioned and managed external freelance resources, photographers, illustrators
and copywriters.

May 2002 - Mar 2004

GRAPHIC DESIGNER: Denton Design & Marketing

East Sussex, United Kingdom

• A team designer in a long established full-service creative communications and
design company.

• Produced design, layout and artwork for printed as well as online communications for a comprehensive client base.

• Hands-on role including liaison with all involved in projects and the production process from client to printer.

• Researching new resources/printers for cost effective production solutions. Ordering and managing print.

• Brought added value to the company through long established clients of my own, built up over eight years of freelancing with own business.

1994 - May 2002

FREELANCE DESIGNER

London/Sussex, United Kingdom

• Broad experience in working in all areas of the design, marketing, advertising and publishing sectors through the aquisition of own client base.

• Successful design and production of two monthly magazine titles.

• Successful design and introduction of on-bus advertising safety campaign for regional
bus company.

• Successful design and delivery of promtional printed collateral for a national BBC children’s television programme charity appeal.

• Proven abilities to interpret, translate, apply and produce required projects correctly, accurately, on time and to budget, either direct to client or outsourced to an agency.

• Designed and produced several major hard-backed reference books for The Bridgewater Book Company of Sussex including Holistic Herbal for Element Publishing.

• Designed and produced several soft-back craft-series books for GMC Publications, together with promotional direct mail collateral.

• Sourced and built creative teams to respond to client’s needs.

• Thorough knowledge and experience gained of pre-production and printing processes.

• Designed major hard-backed book (Aerospace Powerhouse) for the British Aviation & Aerospace Industry.

• Managed the organic development of own client base of private and public sector clients.